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Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides), by John Purkiss, David Royston-Lee
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In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons.
Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to:
- Discover your talents, values and purpose
- Become more visible in your market
- Make the most of your networks
- Build your brand online using blogs, LinkedIn, Facebook and Twitter
- Attract people who want what you do in the way that you do it
This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.
To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.
A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.
- Sales Rank: #52967 in Books
- Published on: 2012-10-05
- Original language: English
- Number of items: 1
- Dimensions: 8.40" h x .60" w x 5.30" l, .75 pounds
- Binding: Paperback
- 264 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
"Brand You": a valuable guide for executives developing their career
By Ray Eitel-Porter
The objective of this excellent book is disarmingly simple: "If you make it easier for people to see what you do and how you do it, their perception will be aligned with reality". BRAND YOU shows the reader how to achieve this by leading them through a series of simple but effective steps beginning with self-awareness and on to articulation and dissemination. First comes understanding your "talents" and "values" and then what you really want to do - your "purpose". These are combined in a USP: "What makes you different is your unique combination of skills and experiences", which forms the bedrock of your personal brand. Using an analogy from the world of luxury goods, John Purkiss and David Royston-Lee remind us that successful luxury brands must combine heritage and contemporary relevance to be effective. Having confirmed the true you - "if you are true to your talents and your values, you will be authentic" - the book continues by providing lots of practical advice about how to communicate your brand, be it on your CV, your Web site, or in conversation and meetings. This is an area where the book cleverly applies the concept of branding to people, capturing aspects not associated with product brands such as "presence", in a valuable section covering personal effectiveness. The book concludes with practical chapters on salary and increasing your brand visibility.
The approach taken by the authors is both practical, with simple yet effective exercises to help the reader deepen his/her self-awareness, and erudite, for example tracing the origins and endurance of branding (recall the Lion of St. Mark as a visible symbol of imperial Venice in areas it controlled) and cautioning against listing USP's in the plural, when others too may possess them.
BRAND YOU is full of valuable advice for anyone looking to develop their career, written in a style which is both accessible and compelling. While the book also deals at length with more traditional offline personal branding, in a world of social networking, Google, Facebook and Twitter, we ignore our online brand at our peril.
2 of 2 people found the following review helpful.
Branding: It's Not Just for Conservatives!
By Rachel Anne Calabia
A deeply cynical person such as myself usually steers clear of business titles, so I was pleasantly surprised with Brand You. This book is probably the first self-help book I've read thoroughly, done all the exercises, and learned something from in the whole process. As someone who put away everything from The Artist's Way to the Spiritual Exercises of Saint Ignatius due to lack of interest, this testimony speaks for itself.
As a former Marxist with a distrust of selling anything, I've never heard of portfolio careers or any of the business terms that crop up in the text. It seems almost sacrilegious, really, how the authors casually mention Che Guevara and Mao Zedong as examples of successful personal branding. Perhaps that's their point--even radicals have to push their ideas effectively to achieve their goals.
Branding goes beyond selling; it requires huge amounts of self-awareness. The book aims to help people rediscover themselves, and encourage (not necessarily exploit) a positive, authentic image that can attract like-minded individuals.
While trying to find an inner archetype sounds hooky, with some patience and self-deprecation, Brand You can be an invaluable career tool and a crash course in self-actualization.
(This piece first appeared on the San Francisco Book Review website.)
1 of 1 people found the following review helpful.
A great practical Personal Brand development guide
By Vincent Leonard
A great practical guide to developing a strong personal brand. The book takes you through a methodical process to identify your talents, values and purpose, it helps you formulate your brand and tells you how to strengthen it over time. It is packed with insightful explanations, relevant examples and interesting exercizes, which makes it an easy read and overall an extremely valuable tool.
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